Privacy Policy

The Website is provided by Dash Information Systems Limited (Owner)

This privacy policy sets out how we use and protect any Personal Information that you give us when you use this website.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

The statement below explains how we collect and use the information which you give us.

Our commitment to you:

Ways in which we use your Personal Information

In some areas of our website and other communications, we ask you to provide Personal Information that will enable us to enhance your site visit or contact you with information you request or that may be of interest to you, e.g. when you subscribe to our emails or completing the contact form. We also collect your details when you email or call us with an enquiry so we can respond effectively to you. We also collect information about the things you do on the website. This includes Personal Information such as your first name, last name, postal address, phone number and email address.

We may analyse the Personal Information you provide and may make use of additional information sources to help us build a better profile of you. This helps us to understand you better, to improve the service we’re able to provide and to make sure our communications to you are as relevant as possible. We may also use your Personal Information to detect and reduce fraud and credit risk, helping to keep you, and us, as safe as we can.

Our communications

We want to give you as much control over the ways we communicate with you as possible. If you’d prefer we did things differently – or even stop contacting you entirely – all communications from us will always explain how to opt-out of future communications or change your preferences. Our aim is to give you complete control over how we use your Personal Information that you share with us.

Alternatively, you can always contact us through the website.

Where we store your Personal Information

By entering Personal Information into the website, you consent to that Personal Information being hosted on servers located in the UK. While your Personal Information will be stored on servers located in the UK, it will remain within our effective control at all times. The data hosting provider’s role is limited to providing a hosting and storage service to us, and we’ve taken steps to ensure that our data hosting providers do not have access to, and use the necessary level of protection for, your Personal Information. They do not control, and are not permitted to access or use your personal information, except for the limited purpose of storing the information.

If you do not want your Personal Information to be transferred to a server located in the UK, You should not provide us with your Personal Information or use the website.

The data that we collect from you on occasions may be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who work for us or for one of our suppliers. Such staff maybe engaged in, among other things, the fulfillment of your order, the processing of your payment details and the provision of support services. Although this may happen, you can be reassured that the data will always be held securely and in line with the requirements of UK data protection legislation. However, we want you to be aware that by communicating electronically with us, you understand and agree to our processing of Personal Information in this way.

We will take all steps reasonably necessary to ensure that your Personal Information is treated securely and in accordance with this privacy policy.

All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Sharing your data

We will only disclose the Personal Information you have provided to us to entities outside of our group of companies if it is necessary and appropriate to facilitate the purpose for which your Personal Information was collected pursuant to this Policy, including the provision of the website.

We consider your information to be a vital part of our relationship with you. We do not sell your Personal Information to third parties, including to third-party advertisers.

We may share your information with selected third parties including:

Keeping your details up to date

The accuracy of your information is important to us. If you change your home or email address, or if any of the other information we hold is inaccurate or changes in any way, or even if you simply wish to check that the data you have shared with us is up to date, please contact us.


We process and store information on behalf of our users. You may decline to submit any Personal Information through the website, in which case we may not be able to provide certain services to you.


We are committed to protecting the security of your Personal Information and we take all reasonable precautions to protect it from unauthorised access, modification or disclosure. This applies both to the physical security of the data that we hold, and the high level of digital security features that we use.

We use commercially reasonable technological, physical, and administrative security safeguards, such as firewalls and carefully developed security features, to protect the confidentiality and security of your Personal Information within the website. These technologies, procedures, and other measures are used in an effort to ensure that your data is safe, secure, and only available to you and to those you authorised to access your data. However, even with all these precautions, no data transmission over the internet can be guaranteed to be 100% secure. So, whilst we strive to protect your Personal Information, we cannot guarantee the security of any information which you disclose to us either online or via email and you must understand that you do so at your own risk.

We take care to protect your Personal Information. We take steps to ensure that access to Personal Information is restricted to employees who need it and that all employees who handle Personal Information are fully trained and kept up-to-date on our data management, security and privacy practices. Our employees are notified and reminded about the importance we place on privacy, and what they can do to ensure your information is protected.

Website tracking

As part of our security measures, every time our website is accessed, we record the date, time and the IP address used. In some circumstances, this may mean that record is linked to the Personal Information you have shared. Sometimes the device used to access the website (e.g. a mobile phone, tablet, laptop) may provide us with further information, such as the device and operating system. Using this information helps us to improve our site performance for example by understanding the times of day and days of the week at which we see peak traffic, and to assess the popularity of different areas of the site.

We use an internal analytics system to help us measure traffic and usage trends for the website. These tools collect information sent by your browser as part of a web page request, including the web pages you visit, your browser add-ons, and other information that assists us in improving the website. We may collect and use this analytics information together with your Personal Information to build a broader profile of our individual users so that we can serve you better.

Do Not Track

Although we do our best to honor the privacy preferences of our users, we are not able to respond to Do-Not-Track signals from your browser at this time. As discussed above, we track website usage information through the use of cookies for analytics and internal purposes only. Because we do not collect this information to track you across websites over time, your selection of the “Do Not Track” option provided by your browser will not have any effect on our collection of cookie information for analytics or internal purposes.

Use of cookies

Cookies are small pieces of information sent by a web server to a web browser, which enables the server to collect information from the browser. Like many websites, we use cookies to provide you with a more personalised web service, including monitoring the performance of our web pages, building a profile of the ways in which you use our website. Further information about our use of cookies can be found in our Cookie Policy. More general information, including steps you can take to refuse their use, can be found at the Interactive Advertising Bureau's website

You may avoid the use of cookies by selecting the appropriate settings on your browser (more details of how to change this will depend on which browser you are using (e.g. Google Chrome or Microsoft Internet Explorer). Please note that if you do this you may not be able to use the full functionality of our website.

Links to other websites

The website may contain links operated by affiliates and other third parties. Please be aware that we do not determine and we are not responsible for the privacy practices or content of websites and applications operated by third parties. Your browsing and interaction on any third-party website or service, including those that have a link on our website, are subject to that third party’s own rules and policies. We encourage you to be aware when you leave this website and read the privacy statements of third-party websites and applications linked to the website. We do not endorse and are not responsible for the practices of third parties or their websites or applications.

Access to your Personal Information

Under the General Data Protection Regulation, you have the right to request and be sent:

You can make a request by our contact form or by post using our contact information. We will take steps to confirm your identity before releasing any information to you. We will not charge you for providing the information that you request. We will respond to your request within 30 days of the request unless there are exceptional circumstances.

Your rights and acceptance of this policy

By sharing your consent preferences, and using this website, you consent to the collection and use of information in accordance with our Privacy Policy. If you do not agree to this policy, please do not use our websites.

Any Personal Information submitted via our websites is treated in accordance with current UK data protection legislation (from May 25 2018, we will be working in accordance with the Data Protection Act 2018). To find out more about your entitlements under the current and future data protection legislation, please visit the Information Commissioner's website.

Privacy policy for minors

The protection of children is very important to us. If you are under 13, please do not provide us with any Personal Information.

Children should always ask a parent or guardian for permission before sending Personal Information to anyone online.

Information retention

We keep your Personal Information only for as long as required for the purposes for which it’s supplied. Where your information is no longer required, we will always make sure it is disposed of in a safe and secure manner.? Please note that even if we delete your Personal Information it may persist on backup or archival media for an additional period of time.


We may make changes to this policy from time to time. If we change our Privacy Policy we will post the changes on this page. Please revisit the policy when you want to confirm how we use your Personal Information.

This policy was last revised 21 May 2018.